| Riding The Waves of Culture: Understanding Diversity in Global Business |  | Authors: Charles Hampden-Turner, Fons Trompenaars
Publisher: McGraw-Hill
Category: Book
List Price: $39.95
Buy New: $15.99
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Seller: Books Without Shelves
Sales Rank: 40,419
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Edition: 2
Pages: 274
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.4 x 6.2 x 1
ISBN: 0786311258
UPC: 639785302483
EAN: 9780786311255
ASIN: 0786311258
Publication Date: December 1, 1997
Availability: Usually ships in 1-2 business days
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Product Description
As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to build the skills, sensitivity, and cultural awareness needed to establish and sustain management effectiveness across cultural borders. This revised edition is updated with new research and statistics. More than an encyclopedia of cultures and customs, this essential guide: - Describes successful and failed cross-cultural business transactions of multinational organizations such as AT&T, Heineken, Motorola and Volvo
- Offers techniques managers can use to anticipate and mediate some of the difficult dilemmas of international management
- Uses country-by-country graphs, examples, and other comparisons to illustrate how different cultures regard and respond to various management approaches
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